Wednesday, February 10, 2010

What does Macworld Mean Sans Apple?

I've been inundated with press releases, interview requests and random calls from non-415 telephone numbers all vying for attention for coverage.   I should be so lucky, right? 

But what separates the real, next iPhone phenomenon from the pet rock that gets delegrated to the purgatory known as TJ Max or Ross Dress for Less?  Time will tell.  But so far I've been looking forward to:

(1) exclusive licensing of pop culture icons from the likes of Cartoon Network;

(2) mass customization of personal accessories that are not of the ink jet-based kind; and,

(3)  something completely different, surprising and unknown.

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